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Scottex batte Scotton

I find this extremely unjust ruling. Why would a company must give up the brand that is also her last name in the name of a supposed resemblance to Scottex? Scotton
resembles paper towels? They also produced a woodpecker that has nothing to do with paper paper towel! Toni

www.tonicopi.it

Tuesday, October 23, 2007 bassano page. 33
JUDGEMENT. The Court annulled the mark Romanese company specializing in the manufacture of boxes because they are too similar to that of the multinational

Scottex tow Scotton
Alessandro Zaltron

be deprived of their name is an experience not recommend to anyone.
And if the name becomes a trademark, and the company has become known in this way for 33 years, the setback is even more scorching, and detrimental from an economic standpoint.
But the Court of Venice has not made move. Faced with the lawsuit filed by multinational Kimberly Clark, the courts have ordered the company Scotton lagoon of Roman Ezzelino: his name is too similar to Scottex, famous worldwide brand, especially since foreign Scotton Scotton pronounce it, regardless Venetian dell'accento that falls on the syllable truncated.
The risk of misunderstandings, according to preliminary, it is clear.
"It seems absurd not to we use the name at birth - said Luis bitter Scotton, one of the owners of the company - especially because we produce boxes, what to do with the Scottex? The ruling came as a surprise even us, so we will evaluate what to do '.
The catch is that the category of the two products - paper and boxes - is the same and the corporation sought to be protected, in view of the fact that Scott can devote to a competing production and benefit from the reputation of the mark Scottex .
addition, over a simple oversight, the Scott brand has not been continuously registered since the beginning delsuo use, so fa fede la data del 2002, successiva a quella di registrazione della Scottex.
Per fortuna, visto che il Tribunale ha riconosciuto la mancanza assoluta di concorrenza sleale, la ditta romanese non dovrà pagare i 140 mila euro di danni richiesti dalla controparte.
Il marchio Scotton, però, da adesso è stato dichiarato nullo e pertanto l’azienda non potrà pubblicizzarlo, e dovrà rinunciare anche al sito internet (attualmente www.scotton.it).
Una tegola che sicuramente amareggia gli impenditori Scotton, titolari anche di un’altra Spa, Cartai Bassanesi, e proiettati all’apertura del loro nuovo stabilimento a Borso, prevista nel 2008 su una superficie coperta di oltre 11 mila metri quadri.
Ulteriore tappa di una carriera lunga, resistente e ultimamente... poco morbida.